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AWARD Event Exclusive: Your one chance to see The Gossage movie

AWARD Event Exclusive: Your one chance to see The Gossage movie

Melbourne Program - 1 March 2017 - BOOK NOW

6.00 pm Introduction from the film's director, Steve Harrison

6.30 pm Screening commencing

7.30 pm Concluding


Perth Program - 7 March 2017 - BOOK NOW

6.00 pm Drinks from the bar

6.30 pm Screening commencing with Q&A with the film's director, Steve Harrison

8.00 pm Concluding

 

AWARD Event Exclusive: Your one chance to see The Gossage movie

Dan Wieden, Jeff Goodby and Alex Bogusky all cite Howard Gossage as their main influence. No wonder.

Back in the 1960s, Howard Gossage invented interactive advertising, community building and an early form of social media.

Oh yes, and he was also the first adman to realise the potential of building PR and other media into his marketing plans. In fact, all the big multi-platform Cannes Lions winners of the past 10 years can be traced to Gossage's brilliant reinvention of advertising in the 1950s and '60s.

He used his ideas to stop the Grand Canyon from being dammed, kick-start the environmental movement, set a Caribbean island free from British rule and launch the career of 'the patron saint of digital media' Marshall McLuhan.

Come and be inspired at this exclusive screening of the new documentary. It will change the way you think about our industry.

This film has only ever been shown by D&AD, The One Club, Goodby Silverstein & Partners, Luerzer's Archive, The Communications Council and M.A.D. School Singapore. Don't miss this chance!