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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Entries will be judged on the creativity of the PR activation, and its innovation in generating brand interaction. Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign and must demonstrate how well they build and communicate the brand's message and/or change consumer awareness and attitudes.
All charity work must be entered into F.08 or F.10

 

F.01 BEST INTEGRATED CAMPAIGN LED BY PR
Awarded to a creative campaign which utilizes PR (3 different channels utilized) which cleverly showcases a brand's message to its target market. The entry must clearly showcase how PR practices were used to garner engagement. PR should be the lead activity in the campaign

F.02 BEST USE OF PR AMPLIFICATION FOR A CAMPAIGN 
Judges will award entries where PR has had a major impact on amplifying a campaign which is launched or has a majority activity in different channels. 

F.03 BEST USE OF PAID INFLUENCERS 
Awarded to the PR communication which skilfully utilizes paid influencer/s to forge a connection between the brand and their target audience. 

F.04 BEST USE OF UNPAID INFLUENCERS
Awarded to the PR communication which skilfully utilizes unpaid influencer/s to forge a connection between the brand and their target audience.

F.05 BEST SPONSORSHIP AND/OR BRAND PARTNERSHIP 
Excludes partnerships with influencers.
Awarded to campaigns which utilises a partnership (licensed, sports, entertainment, or other) as the primary marketing tool. The sponsorship/partnership must be clearly identified in your entry. 

F.06 BEST USE OF CONTENT IN A PR ACTIVATION
This includes branded video, blog, online articles, social posts, influencer created content, and user-generated. 

F.07 BEST USE OF A PROMOTIONAL EVENT LED BY PR
Awarded to promotional events which clearly communicate a brand promise through interactions throughout the event. Open to festivals, community, volunteer, athletic, and promotional events etc.
PR needs to be the first/major activity in the market.

F.08 BEST CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN LED BY PR
Non-product focused communications aimed to showcase a brand's support for a social, ethical, environmental, or community cause. Charity work is eligible in this sub-category.

F.09 BEST ADVOCACY CAMPAIGN LED BY PR 
This includes elections and political/ social cause groups (excludes charity organizations which must only be entered into F.08 or F.10)

F.10 CHARITY (CAN INCLUDE ANY OF THE ABOVE)