Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
Branded Content & EntertainmentBranded content and entertainment isn’t just online videos. It’s defined as the merging of advertising and entertainment content, and includes any work that is built around a brand beyond traditional product placement or sponsorship. This category celebrates creativity that pushed the expectation of branded communications to create authentic entertainment that engages consumers and impacts culture. NOTE: TVCs or media-neutral films should not be entered into this category, unless they are a different execution that was produced intentionally for the selected media. Fiction Film up to 5 mins | Fiction Film 5-30 mins | Fiction Film over 30 mins | Non-Fiction Film up to 5 mins Non-Fiction Film 5-30 mins | Non-Fiction Film over 30 mins | Games | Immersive Experiences | Live Broadcast | Live Experiences | Music Videos | Sports | User Generated |
Film AdvertisingFilm recognises advertising in the form of commercials that aired on television, in cinemas, online, or at events. Entries will need to demonstrate creativity, brilliant brand storytelling and the ability to grab attention in a highly cluttered media environment. Cinema Commercials Up to 60 Seconds | Cinema Commercials Over 60 Seconds | Cinema Only Campaigns | Interactive Film Advertising | TV Commercials Less than 30 Seconds | TV Commercials 30 Seconds | TV Commercials Over 30 Seconds | TV Commercials Campaigns | Location-Specific Screens |