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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

In this category, the judges will consider both the idea and the technique.
Charity work can only be entered in charity sub-categories.
Ensure all URLs for submitted work are live until 31st March 2019. If this is not possible then a self-contained site on your server must be created.
Award will not be held responsible for URLs submitted live that do not function on judging days.

 


STANDALONE WEBSITES - Company/corporate websites with or with-out e-commerce functionality that are permanent.

J.01 BUSINESS TO CONSUMER
Main company websites that are permanent and not part of a short term advertising campaign, that are permanent.

J.02 BUSINESS TO BUSINESS
Main company websites that are permanent and not part of a short term advertising campaign, that are permanent.

J.03 CHARITY

STANDALONE MICROSITES - Websites with or without e-commerce functionality that are part of a temporary/short-term advertising campaign (a small auxiliary website designed to function as a supplement to a primary website).

J.04 BUSINESS TO CONSUMER

J.05 BUSINESS TO BUSINESS

J.06 CHARITY

DIGITAL CAMPAIGN 
A minimum of 3 different digital elements from the same campaign. E.g. website, microsite, seo, apps, social, banner ad, and online film. Can also include mobile, tablet, emerging technology, kiosks or outdoor digital display.

J.07 BUSINESS TO CONSUMER

J.08 BUSINESS TO BUSINESS

J.09 CHARITY

ONLINE AD

J.10 BANNER AD OR OVER THE PAGE, INDIVIDUAL
Including expanders, sequential, synchronised, social ads (ads built to social specs), in-app promotions etc. This excludes sponsored social content posts.

J.11 BANNER AD OR OVER THE PAGE, CAMPAIGN
Must include 3 or more executions

J.12 ONLINE PROMOTION
An online advertisement that has a single offer or response mechanism e.g. Competition.

J.13 NATIVE ADVERTISING
Content which naturally fits within an online platform. This includes advertorials, sponsored content, in-feed ads, product placement, online videos, or other forms of branded content etc. Entries will be judged on the creativity of the core communication idea, how well it fits within the selected online space and the quality of the execution.

J.14 CHARITY (ANY OF THE ABOVE MEDIUMS)

GAMES 

J.15 MOBILE
Any game developed for a mobile device including smartphone and tablet. This can include device browser or app based games.

J.16 ONLINE
Any games developed for web that are not apps. E.g. developed primarily in flash, unity or html5.

J.17 OTHER
Any game that doesn't fit into mobile or online. This may include console, handheld, interactive installations, physical real-world games e.g. social hunts.

J.18 CHARITY (Any of the above mediums)

SOCIAL MEDIA

J.19 BEST USE OF SOCIAL MEDIA IN A PROMOTIONAL CAMPAIGN 
Can include contests etc.

J.20 BEST INTEGRATED SOCIAL CAMPAIGN
Utilises at least 2 different social media platforms with 3 or more components.

J.21 ONLINE FILM, INDIVIDUAL
Video content specifically developed for online social platforms or websites. The film must be shareable, likeable content likely to garner viral popularity. 

J.22 ONLINE FILM, CAMPAIGN
Video campaigns specifically developed for online social platforms or websites. The film must be shareable, likeable content likely to garner viral popularity. Must include 3 or more executions. 

J.23 CO-CREATION / USER GENERATED CONTENT
Includes influencer created social content. 

J.24 INNOVATIVE USE OF SOCIAL MEDIA
The development of new and creative ways to target audiences through social media platforms. Descriptions should clearly articulate how the work was innovative/creative. 

J.25 CHARITY
(Any of the above mediums) 

OTHER

J.26 BEST USE OF SEARCH 
Must showcase a masterful use of organic and/or paid SEO/SEM to generate a clear action from consumers. Judges will award entries that showcase a clever use of targeting, messaging, and/or algorithm innovation etc. Entrants should focus on the creative use of search to connect with customers in a new way. 

J.27 BEST USE OF SEARCH, CHARITY 
See above

J.28 APPS
Functionality and utility based apps for any platform or device.
Apps must be live/downloadable in order for judges to evaluate the work.

J.29 APPS, CAMPAIGN 
Any app/s developed where the app is integral to an overall marketing campaign. Judges will evaluate how the app functioned and what role it played within the overall campaign.
Apps must be live/downloadable in order for judges to evaluate the work. 

J.30 APPS, CHARITY
Apps must be live/downloadable in order for judges to evaluate the work. 

J.31 MOBILE
Must showcase a mobile-first creative execution which has been optimised for use on a mobile device.

J.32 MOBILE, CHARITY
As above

J.33 DIGITAL KIOSK, POINT OF SALE, ON-SITE, OUTDOOR DIGITAL
Any bespoke installation whether it be animated or interactive. This may include things like: an information touch-screen for a museum exhibit or an interactive display for virtually trying on clothes.
Please provide images of the work in situ. 

J.34 DIGITAL KIOSK, POINT OF SALE, ON-SITE, OUTDOOR DIGITAL, CHARITY
As above

J.35 ONLINE PROMOTION, CAMPAIGN
Response based digital promotion which includes multiple entry mechanics. For example mobile app, websites, social, digital pos, kiosk etc.

J.36 ONLINE PROMOTION - CHARITY, CAMPAIGN
As above

J.37 EMERGING DIGITAL/ CONNECTED PRODUCTS
Products and devices that are highly connected, smart products that can learn about the user and their context. These platforms or products need to be more than just an impressive device, they need to be conversational and engage users in a dialogue to really understand what it is they want. Use of technology to engage with consumers, could include wearable tech, connected devices, iot, vr, 360 videos, ar, gps, rfid, nfc, bluetooth, and etc.

J.38 EMERGING DIGITAL/ CONNECTED PRODUCTS, CHARITY
As above