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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Any new product or service, produced and distributed for a specific client or brand. The product or service must represent genuine innovation, change a category or create a new one.

 

M.01 CONSUMER PRODUCT/SERVICE
Any product or service developed to engage a target market that breaks existing patterns of behaviour / disrupts a market. The work must clearly demonstrate creativity in the way it engages its audience.

M.02 INTERACTIVE DESIGN FOR PRODUCT/SERVICE
Any product or service which specifically engages interaction with a target audience. The entry must clearly demonstrate innovation and creativity in the way the target market was able to interact with the work. 

M.03 INNOVATIVE PRODUCT/SERVICE DEVELOPMENT
Any product or service which is remarkably innovative in the way it provides a service or creates brand interaction. The entry must demonstrate true innovation within a market, with the development of entirely new and/or unique products and services to engage its target market.

M.04 SUSTAINABLE PRODUCT/SERVICE DEVELOPMENT
Focus should be placed on the sustainability and environmental impact the product or service plays. Judges will consider innovative ideas which have a positive impact on the environment and nature, e.g. environmental / energy saving, disaster relief, products reducing climate change effects. Entries need to demonstrate how the creative execution would have a genuine impact on changing behaviour. Entries should demonstrate the potential results and the scale of the environmental impact and consumer awareness. 

M.05 CHARITY
Any of the above.