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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Branded content is likeable, creative and shareable content which entertains consumers while sharing the brand's values. If the branded content evokes a strong feeling of positivity towards the brand or its message, regardless of the brand’s presence in the content it has been successful.
Charity work can only be entered in the relevant charity sub-categories.

 

N.01 CO-CREATION/USER GENERATED CONTENT
Includes influencer created content.

N.02 MOBILE 
Creative developed for a mobile-only experience or developed primarily for use on a mobile device.

N.03 GAMING
Any game developed to promote a client or brand.

N.04 RADIO
Can include any radio/audio platforms (podcasts included).

N.05 CHARITY 
Any of the above mediums.

DOCUMENTARIES
Documentaries can be entered into one documentary sub-category only.

N.06 TV
A branded documentary developed specifically for television

N.07 TV, CAMPAIGN/SERIES
A branded documentary campaign developed specifically for television (must include 3 or more executions). 

N.08 ONLINE
A branded documentary developed specifically for an online platform

N.09 ONLINE, CAMPAIGN/SERIES
A branded documentary developed specifically for an online platform (must include 3 or more executions). 

N.10 FILM
Any branded documentary with a cinema release

N.11 CHARITY 
Any of the above mediums.

ENTERTAINMENT

N.12 TV
Any branded content piece (that is not a documentary) developed specifically for television 

N.13 TV, CAMPAIGN/SERIES
A branded content campaign (that is not a documentary) developed specifically for television (must include 3 or more executions).

N.14 ONLINE
Any single creative execution housed online that provides a genuine source of consumer enjoyment, entertainment or user involvement. Could include interactive websites, tools, apps, competitions etc.
Webisodes cannot be entered in this category (see N.16 and N.17 below)

N.15 ONLINE, CAMPAIGN/SERIES
3 or more creative executions housed online that provide a genuine source of consumer enjoyment, entertainment or user involvement. Could include interactive websites, tools, apps, competitions etc. Webisodes cannot be entered in this category (see below)

N.16 WEBISODE
Any online video that promotes a product, service, film, television series etc.

N.17 WEBISODE, CAMPAIGN/SERIES
An online video campaign that promotes a product, service, film, television series etc. (must include 3 or more executions).

N.18 FILM
Any branded film produced that is not a TVC or webisode e.g. work produced for film festivals, special events, short films etc.

N.19 CHARITY
Any of the above mediums