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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

APG Creative Strategy

APG Creative Strategy awards are designed to acknowledge and reward the power of strategic thinking. Across four categories, the Awards look at what difference the strategy has made to brands, business and their creative communications. What leap does strategy help a  brand and marketer take? How does it look at a business challenge or reframe a problem?  What consumer understanding does it bring to enrich the solution? How is it unexpected thinking that stops you in your tracks? These are just some of the questions that the entries will consider, answer and bring to life.

Insight | Bravery | Challenger  | Data Enhanced 

Brand Building

In an environment of short-termism and quarterly campaigns, brand stewardship is needed more than ever. We want to celebrate the brands (and the people behind them) who have builta and shaped a brand identity in the minds of everyday Australians, through creative firepower alone.

Please note: entries in this category have longer eligibility periods

Iconic Brand | Long-term Brand Building