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Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.

STRATEGY 

This category is all about great creative strategic thinking that led to world-class creative campaigns. Judges will be looking for strategies and ideas that helped brands to outsmart competitors, forge their own path against conventions, and make an impact in their category and in culture.

 

Creative Strategy