CREATIVE LEADERSHIP COURSE
EXCLUSIVE TO THE COMMUNICATIONS COUNCIL CORPORATE MEMBERS ONLY
2018 COURSE CHAIR AND CURATOR
Warren Brown, Partner at Gutthink & Partners
2018 GUEST SPEAKER
Susan Hoffman, Co-Chief Creative Officer at W+K
2018 DAILY CO-CHAIRS
Tara Ford, Executive Creative Director at DDB Sydney
Scott Nowell, Co-Founder & Chief Creative Officer at The Monkeys
Paul Reardon, Chief Creative Officer at TBWA Melbourne
2018 COURSE CONTENT
Three intensive days on site feature a series of modules spearheaded by leading ECDs, Agency CEOs and CFOs. Sessions are highly interactive, combining workshops, panels, role plays and Q&As with inspirational speakers. To ensure each delegate experiences a high level of mentoring, practical experience and direct value, the group is capped.
The Creative Leadership course is proudly presented by AWARD; Australia’s longest-standing and most respected professional development programme for creatives.
Day 1: From creating to leading
- Why the hell would you want to be a CD?
- The journey to being an ECD
- What ECDs/CEOs looks for in a CD
- Rising star to raising stars
- Working with the work, working with people
Day 2: The business of creativity
- How agencies make money
- How to get your ideas made
- What a CMO looks for in a CD
Day 3: Exploring the CD role
- How to manage media and reputation
- Building your network
- Creating your personal leadership style
- Managing a creative department
- Do you still want to be a CD?
WHO IS THIS COURSE FOR?
For senior creatives who have the ambition and the potential to lead a creative department or agency. And for Creative Directors looking to sharpen their leadership skills.
2017 DELEGATE FEEDBACK
"As someone with confidence issues, spending time with people (including speakers) who had the same fears, and different strengths and weaknesses was very valuable. I definitely came away thinking, 'Oh shit, I think I can actually do this'."
"The revelation I had was 'We're all in the same boat'. Everyone has those day-to-day dramas and everyone handles them differently."
"When becoming a CD, I've always known it's a big jump, but there are a lot of things I never considered. The biggest thing I took out was the importance of self-awareness."
“To rub shoulders with industry greats and developing peers was invaluable. Hearing the stories and Chatham House level tales enabled a new energy to unfold in me. It's onwards and upwards from here! I'd do it again next year if I could...just because…”
If I had to sum it up in a quote it'd be something like this: "Hands down, this is the most intensive exposure to the knowledge of industry leaders."
“Very glad I did this course. I only wish I'd done it years ago.”
“I feel more confident, as if there is a roadmap and I know what to expect. The course is full of practical tips and recommended reading material. I valued the time and effort really busy people put into reinvesting back into the industry, the quality and diversity of the speakers were so inspiring.”
For registration information, or to discuss corporate membership, visit communicationscouncil.org.au or call 02 9925 7474.