Great production requires a great producer: a half-day broadcast producers' workshop
Great production requires a great producer: a half-day broadcast producers' workshop
Overview
This members only workshop is aimed at providing a practical appreciation of how a project comes to life through production, providing a deeper knowledge of the value that production companies bring during the pitch process and the pivotal role a great producer plays throughout the production process.
Who is it for?
Junior agency producers and account service teams. ACA or CPC members only.
Workshop content
PART A: Production workshop
We’ll start with a practical session that aims to help participants understand how to break down a script and/or idea and ballpark the costs: what’s involved, how many shoot days, and what the key elements are that make a script/idea expensive and complicated to shoot.
In this session, participants will break off into smaller groups with a production company EP/Producer who will guide them through this process. We’ll then come together to compare each group’s conclusions.
As a result, you’ll have hands-on experience of one way to tackle the brief, but you’ll also obtain an understanding of how different, additional thinking and approaches can complement an idea/script project when other teams have presented back.
PART B: ‘Out of the box’ creative project case study
Following the production workshop, we’ll take you through an award-winning and high-level creative project that relied on top-level production for success. The case study will be jointly presented by the agency and production company involved and will be followed by a panel and audience Q&A.