Advertising industry looks to regional Victoria in search of new talent
AWARD School is one of the leading creative courses in Australia. For over 35 years it has been providing aspiring creatives, copywriters and art directors in Australia with an opportunity to start fulfilling careers in advertising and communications.
For the first time this premier creative course will be open to those living in regional Victoria. The Communications Council is partnering with Redhanded, to bring the Regional Victoria AWARD School to life. An exciting initiative driven by Redhanded, an advertising agency who specialise in communicating to regional and rural audiences in both Australia and NZ.
Regional Victoria AWARD School, supported by AWARD School’s official partner Facebook, is a pilot program that is looking to bring increased diversity and inclusivity to the advertising industry.
The course will be run over 12 weeks. Students based in regional areas will use video streaming to attend lectures on Tuesday nights and tutorials on Thursday nights. Successful applicants will be covering 10 briefs, inspiring idea generation across a range of different mediums, with focus on the many new digital opportunities available to advertising professionals.
Stuart Shepherd, executive creative director at Redhanded, believes that there is huge scope to tap into talent that may otherwise go undiscovered.
“We work very closely with people and businesses based in regional Australia and are constantly in awe of their innovative thinking and their willingness to challenge convention,” says Stuart. “There’s no doubt some of the best creatives are born and bred in the country and we want to give them an opportunity to realise their potential and learn from some of the leading creative thinkers our industry has.”
AWARD School Co-Head and Leo Burnett Sydney senior copywriter Karen Ferry said AWARD School’s strength has come through its egalitarian beginnings.
“AWARD School has always opened its doors to everybody. And for the past few years, its blind judging has proven that gender, education and cultural background doesn’t hinder talent - it makes it stronger. We’re super proud to be supported by partners who can help us bring more creative Australians from diverse backgrounds into the industry,” she said.
An information night will be held in Melbourne on February 6.
“We think this is a really exciting opportunity for aspiring creatives and cannot wait to see some of the talent out there, just waiting to be discovered,” says Stuart.
For more information, and to register for the Information Night, visit awardonline.com/education/award-school
For more information, please contact Stuart Shepherd on stuart@redhanded.com.au or call 0404 983 929.