Sydney, Australia – The winners of the 35th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.
Sydney, Australia – The winners of the 35th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.
A total of 24 gold awards were presented at this year’s ceremony, with 81 silver, and 143 bronze.
McCann Melbourne achieved unprecedented success, becoming a record seventeen-time gold winner across 12 categories for its ‘Dumb Ways to Die’ campaign, as well as taking home Agency of the Year.
Three Gold awards were presented to FCB New Zealand across Film and Video, Direct Marketing and Digital for the ‘Driving Dogs’ campaign, with a further Gold in the Digital category awarded to DDB DM9JaymeSyfu/Digit in Digital for ‘TXTBKS’. Clemenger BBDO New Zealand also took home Gold in Film and Video for ‘Blazed’, while Clemenger BBDO Melbourne scored two for ‘Melbourne Remote Control Tourist’ in the Film and Video and Digital categories – a campaign which was also awarded Best in Show by Sir John Hegarty, Chairman of Judging.
Sir John Hegarty said: “Creating something fresh that unlocks a genuine consumer advantage is rare. This idea utilises technology to deliver an experience that gives Melbourne a competitive edge. I wish I'd done it.”
The award for Network of the Year went to BBDO, while Metro Trains topped the list for Client of the Year, and Finch for Production Company of the Year.
This year’s ceremony also introduced the Creative Team of the Year award to recognise the most prolific of entrants – the creative or team credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft). The award was presented to Brett Colliver and Simon Vicars from Colenso BBDO.
Concluding the presentation, David Droga, Founder of Droga5 and one of Australia’s most respected creatives, was inducted in the AWARD Hall of Fame.
AWARD Chairman Mark Harricks said: "We did a lot of work this year to pull together a jury that had a healthy mix of experienced old hands and fresh new faces. Feedback from the juries has been extremely positive, with a lot of them surprised at the level of intensive scrutiny and rigour involved in the judging process. AWARD’s primary focus is to raise the bar of creativity in our region, and this year’s award winners do exactly that. I would like to congratulate all of this year's finalists and winners; you have faced the harsh scrutiny of peer judgement, and succeeded. Well done."
DOWNLOAD THE FULL LIST OF WINNERS HERE.
The 2014 AWARD Chairmen include: Chair of Judging, and Creative Innovation, Integrated and New Product Development, Sir John Hegarty (BBH London), Chair of Direct Marketing, Steve Coll (Havas Worldwide), Chair of Craft in Film, Paul Middleditch (Plaza Films), Chair of Film & Video, Steve Cochran (Colenso BBDO), Chair of Print Craft, Grant Rutherford (Publicis Mojo), Chair of Print, Poster & Outdoor, Ben Welsh (M&C Saatchi), Chair of Radio, Paul Reardon (Whybin\TBWA), Chair of Digital, Iain McDonald (Razorfish), Chair of Design, Michaela Webb (Round Studio), and Chair of PR, Media, Promotional & Experiential, Damon Stapleton (Saatchi & Saatchi).
This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:
Production Company of the Year – Top 5
1) Finch
2) Exit Films
3) The Sweet Shop
4) Curious Film
5) Thick as Thieves
Agency of the Year – Top 5
1) McCann Melbourne
2) FCB New Zealand
3) Leo Burnett Sydney
4) Clemenger BBDO Melbourne
5) Colenso BBDO
Client of the Year – Top 5
1) Metro Trains
2) Mini / SPCA New Zealand
3) Tourism Victoria
4) Coca-Cola
5) Diageo Australia
Network of the Year – Top 5
1) BBDO
2) McCann Erickson
3) DDB
4) FCB
5) Leo Burnett
Creative Team of the Year
Brett Colliver and Simon Vicars
Agency: Colenso BBDO
Best in Show
Title: Melbourne Remote Control Tourist
Company: Clemenger BBDO Melbourne
Gold Winners
Category: Film and Video
Subcategory: Television Commercials, individual – Over 30 seconds
Title: Blazed
Company: Clemenger BBDO New Zealand
Category: Film and Video
Subcategory: Television Commercials, individual – Over 30 seconds
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Film and Video
Subcategory: Branded Content, campaign – Any Length
Title: Driving Dogs
Company: FCB New Zealand
Category: Film and Video
Subcategory: Interactive Film, campaign – Any Length
Title: Melbourne Remote Control Tourist
Company: Clemenger BBDO Melbourne
Category: Craft in Film
Subcategory: Animation
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Craft in Film
Subcategory: Original Music
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Print
Subcategory: Newspapers, campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Integrated Campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Posters and Outdoor
Subcategory: Outdoor Campaign – Any format
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: PR
Subcategory: Best Integrated Campaign Led by PR
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Print Craft
Subcategory: Art Direction, campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Print Craft
Subcategory: Illustration, campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Radio
Subcategory: Over 30 Seconds
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Radio
Subcategory: Copywriting
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Radio
Subcategory: Best Use of Music
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Direct Marketing
Subcategory: Integrated Solutions
Title: Driving Dogs
Company: FCB New Zealand
Category: Direct Marketing
Subcategory: Integrated Solutions
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Digital
Subcategory: Digital Campaign - Charity
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Digital
Subcategory: Mobile
Title: TXTBKS
Company: DDB DM9JaymeSyfu/Digit
Category: Digital
Subcategory: Online/Shared Film – 3 Minutes or less
Title: Driving Dogs
Company: FCB New Zealand
Category: Digital
Subcategory: Online/Shared Film – 3 Minutes or less
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Creative Innovation
Title: Melbourne Remote Control Tourist
Company: Clemenger BBDO Melbourne
Category: Promotion and Experiential
Subcategory: Best use of Social Media in a Promotional Campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
Category: Media
Subcategory: Best use of Media – Integrated Campaign
Title: Dumb Ways to Die
Company: McCann Melbourne
For more information:
Hayley Warwick – 02 8297 3800 or 0448898334