AWARD

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards. 

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

M&C Saatchi followed with five gold awards across Film & Video, Direct Marketing, Promotion & Experiential, Branded Entertainment & Content and Digital. GPY&R Brisbane/Melbourne won four gold pencils across Direct marketing, Digital, Promotion & Experiential and Creativity for Good, while Clemenger BBDO Wellington, Colenso BBDO and DDB New Zealand each received three. One gold award was awarded to The Monkeys, FINCH, Leo Burnett Sydney, Clemenger BBDO Sydney and Ogilvy Beijing.

Network of the Year went to BBDO, Client of the Year was awarded to Burger King, and Production Company of the Year was presented to Revolver/Will O’Rourke for the second year in a row. 

Best in Show was awarded to Y&R New Zealand for their McWhopper campaign for Burger King / Peace One Day.

Recognising the most prolific of entrants, Creative of the Year was awarded to Simon Vicars, Colenso BBDO for a second time – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

Wilf Sweetland, Chairman of AWARD, said: “Congratulations to our long list of winners and finalists! For the second year running, 32 gold pencils have been awarded - a figure which bears testament to the outstanding level of talent in the Asia Pacific region. This is an exciting year for the AWARD Awards as we join forces with Semi Permanent festival of creativity and design for the first time, and we are delighted to be sharing such an impressive showcase of creative work from our industry.” 

The 37th AWARD Awards Chairs include: Chair of Creative Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Damon Stapleton (DDB), Chair of Direct Marketing, Guy Roberts (Saatchi & Saatchi), Chair of Craft in Advertising - Film, David Ponce de Leon (Ogilvy), Chair of Film & Video, Cam Blackley (BMF), Chair of Craft in Advertising - Print/Typography/Illustration, Christy Peacock (Whybin\TBWA), Chair of Print and Poster & Outdoor, Vince Lagana (Leo Burnett), Chair of Radio, Richard Muntz (J. Walter Thompson/Bluehive), Chair of Digital and Craft in Advertising - Digital, Simon Bagnasco (DDB), Chair of Design, Linda Jukic (Hulsbosch), Chair of Branded Entertainment & Content, Rebecca  Carrasco (Facebook) and Chair of Promotion & Experiential and PR, Tara Ford (Whybin\TBWA). 

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Agency of the Year – Top 5

1. Y&R New Zealand 
2. Colenso BBDO
3. M&C Saatchi Sydney
4. Leo Burnett Sydney 
5. Leo Burnett Melbourne

Production Company of the Year – Top 5

1. Revolver/Will O’Rourke  
2. Goodoil Films
3. FINCH
4. Flying Fish 
5. The Sweet Shop

Client of the Year – Top 5

1. Burger King
2. Mars Australia and New Zealand
3. Blue Ball Foundation
4. Wellington Zoo Trust
5. WWF - Australia

Network of the Year – Top 5

1. BBDO
2. Y&R
3. Leo Burnett
4. DDB
5. M&C Saatchi

 

Creative of the Year

Simon Vicars

Agency: Colenso BBDO

 

Best in Show

Title: McWhopper

Agency: Y&R New Zealand

Client: Burger King / Peace One Day

 

Gold Winners

Film and Video

 

Integrated Campaign

 

Poster and Outdoor

 

Public Relations

Radio

 

Direct Marketing

 

Design

 

Digital

 

Creative Innovation

 

Promotion and Experiential

 

Branded Entertainment & Content

 

Creativity for good

Bronze and silver trophies are available for collection from The Communications Council office from Wednesday, 1st June. For more information contact Jean Probert 02 8297 3840