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Download the relevant Application Pack. Please note, applicants can only apply in one state/program. 
Applications Close: 20 February, 5pm.

Sydney Download
Melbourne Download
Perth / Brisbane / Adelaide Download
Regional Program* Download

*Eligibility: Applicants must live in the ACT, NT, TAS or live more than 50km from the city fringe* of Sydney, Melbourne, Perth, Brisbane or Adelaide. Learn more


Is it free to apply?

When will I be notified if I've been successful/unsuccessful?
All applicants will receive email notification by 28 February 2020.

What will I be judged on?
You will only be judged on your ideas! No professional artists/photoshop skills are required. You're welcome to trace images as required. 

I’m confused about question 1?
This question allows you to show the judges your personality. Have fun with it. 

I’m confused about question 2?
The first step is to find a bad ad in a magazine, newspaper, online, etc... Rip it out, or print it out and include this in your folio on an A3 sheet. Keep the ad it’s original size and stick it onto an A3 sheet (colour ads are fine). Step two, create a better ad on an A3 page beside the bad ad. Your ad must be black and white.

To determine the proposition in your bad ad, think about what the message inferred in the ad is. This may not be the headline, but what the ad is trying to say about the product or service. Use this as the same message you need to convey in your idea for your good ad. For example, an ad for fries may have a headline that says “cheap as chips”. The proposition – or meaning – inferred in this ad is that these fries are cheap. This is then the message your idea needs to include.

I’m confused about question 3 and 4?
Question 3 and 4 highlight a single minded proposition. A single minded proposition sums up the most important thing you can say about the brand or product. Keep this top of mind when you're coming up with ideas.

Here are some tips on how to crack a brief:

  • Get "hands-on" familiar with the brand/product - review the website, hold the product, etc... Think about your experiences as a customer, did you see any unique selling points?
  • Talk with people that are the brand/products’ target market, what do they think of the brand/product. Show them your ideas, what do they think?
  • Look at the brand/product category, what are their competitors doing well. What are they doing that's not so great?
  • Take a look at past AWARD School Winners portfolios at 
  • Take some inspiration from AWARD (online), D&AD, and ONE SHOW annuals. Most of these books are available at TAFE or Uni libraries, or specialty bookstores.
  • If you get a creative block, go for a run, do something you enjoy and then come back to it tomorrow. The best ideas can come at the most unexpected time.
  • Refer to more Handy Hints here

What's the difference between the goal and proposition?
Goal means what we ultimately want the ad to do, whether it’s to make people think a certain way or do a certain task. Proposition is what the ad should say.

Can I use a pencil?
Yes, but your final work should be drawn over with a black Sharpie/marker. Remember, no professional art skills are required and tracing is fine. This course is all about idea and you will be judged on ideas.

Can I draw on A4 then print to A3?
Written work (i.e. question 1 - if you choose to write rather than draw your response) can be typed on A4 then pasted onto A3. These answers are restricted to a maximum of one page per answer. Question 2, 3 and 4 must be presented on A3. If you need to draw or print at A4 and then paste this onto an A3 sheet, or scale it up to an A3 sheet, that is also fine.

Can I apply in more than one state/program?

I am an international student, can I still apply?
International Students must provide proof of either a work visa or a tourism visa. AWARD School will not accept applicants on student visas.

I currently have 12 months+ experience as an art director or copywriter in an advertising agency, can I still apply for AWARD School? Refer to full T&C's here
Of course you can, and you can get work on ‘The Wall’* but your eligibility for a Top 10 position will be under review.

I've already done AWARD School, can I do it again?

I will be away on the submission deadline, can I get an extension?
No extension will be provided. However, you can submit early.

I’ve already booked a holiday and it means I’ll miss a lecture and/or a tutorial during the AWARD School course. Can I still attend AWARD School?
Yes, but it's strongly advised you attend all lectures and tutorials to get the most out of the course. We suggest you talk to The Communications Council and your tutors as soon as you start the course. 

When do I need to pay and can you offer payment plans for the AWARD School fee?
The AWARD School fee is due as soon as possible to secure your placement via credit card/debit card only. Deadline: COB 13 March 2020. Unfortunately, we do not offer payment plans.

Can I submit my application before the deadline?
Yes, you can submit your folio anytime between Thursday 6th February 2020, 10am and Thursday 20th February 2020, 5pm.

NOTE: If you're a NSW applicant please call Rebecca/Simone to organise a time on Ph: 02 8319 8264.

When will I be notified if I've been successful/unsuccessful?
All applicants will receive email notification by 28 February 2020.


I'm a Sydney applicant, when can I drop in my folio?
The Communications Council is located inside the TBWA Sydney office (137 Pyrmont Street, Pyrmont).  We will be collecting submissions in the foyer of the TBWA office during the following dates and times:
19th February: 7am - 6:30pm
20th February: 7am - 5pm

If you wish to submit prior to these dates, please contact Rebecca/Simone at The Communications Council for an in-person submission. Ph: 02 8319 8264 / Simone-0417 776 321.

Note: Submissions at the TBWA Reception will not be accepted without a signature.

Applicants that choose to submit via courier or mail (address below) must call Rebecca/Simone to confirm it has arrived (prior to the deadline).

The Communications Council
c/- TBWA Sydney
Attention: Rebecca White
Level 3, 137 Pyrmont Street
Pyrmont NSW 2009

I'm a Melbourne applicant, what time is CHE Proximity Melbourne open to drop in my folio?
Monday - Friday, 9-5pm.

Can I get my folio back after judging?
Yes, we will contact you after the judging to arrange a time to collect your folio. 

Do I need to remember the application number after submitting my folio?
No, we will record this information.