AWARD SCHOOL
AWARD School is a special course run by AWARD for people who want to become copywriters/art directors in the advertising industry. It’s simply about helping you recognise good ideas, how to judge them & how to find INSPIRATION from them.
NO EXPERIENCE IS REQUIRED. AWARD School students are chosen purely on the merit of their ideas in their application, not what they are currently doing with their lives!
There are no age restrictions or particular tertiary requirements to be eligible for AWARD School.
To be accepted into the course, each person must submit a folio of work based on the brief set by the co-ordinators of AWARD School. This brief changes each year, but usually consists of writing some ads and submitting them in a very basic form - no professional artists required! AWARD School accepts up to 200 students throughout Australia and New Zealand every year and more than 800 students apply.
The 12-week part time course runs from April to July in Sydney, Melbourne, Adelaide, Brisbane and Perth. Auckland and Hobart will run from July to November.
Each week all students must attend a Monday evening lecture and a weekly evening tutorial session, both commence at 6.30pm. All lecturers are leaders in their field within the advertising industry. They cover topics ranging from idea creation, promo/experiental, television, radio, outdoor, online/viral, creative strategy, integrated media and new thinking.
Tutorials are held at selected advertising agencies. All tutors are professional Art Directors and Copywriters. Each week students are given a brief to work on (there are ten briefs in all) and tutors critique the work accordingly. Most importantly tutors are there to encourage students in the creation of great ideas.
For more information - http://awardonline.com/education/award-school
To register your interest - http://awardonline.com/education/school-application