Damon Stapleton, AWARD Committee Member & ECD, Saatchi & Saatchi
Damon Stapleton, AWARD Committee Member & ECD, Saatchi & Saatchi
The team started to explain their idea to the Group Account Director. He wasn't having the best of days. I was watching his face as he listened. It began to change with a small laugh. Then he started laughing uncontrollably until he was crying. Tears were rolling down his cheeks. Laughter is a very powerful thing. It creates unity. When he walked out, there was absolute certainty that this was the idea to present.
It was one of the moments creatives all crave. When you go from an ordinary day to a moment that you are not observing but are actually in. These moments give you the energy to go on for months.