Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
Brand InnovationInnovation refers to a product, idea, service or method developed specifically for a brand or client that has had significant advancement to its previous iterations. The jury will reward solutions that demonstrate an intention to impact the client’s business or business model. Branded Engagement | Business Transformation | Early Stage | Product Innovation |
Non-brand InnovationThis category recognises innovative concepts, ideas and prototypes that, although not aligned with a brand, show a level of thinking that demonstrates the capability of the industry at large. This could be new creations, or a product, idea, service or method that has significantly advanced from its previous iterations. The jury will consider how innovation was creatively harnessed - they will also take into consideration the possible rollout implications of the concept, so as to avoid concepts designed uniquely for awards Creative Expression | Early Stage | Product Innovation |