The first AWARD Lab GenAI Sprint, created by AWARD in partnership with Leonardo.ai and the Outdoor Media Association (OMA), is a 60-hour creative competition exploring how teams use AI to develop ideas, with people and craft at the centre.
Open to AWARD Crash, AWARD Uni and AWARD Craft alumni, the inaugural sprint in May 2026 challenged creatives to show how human insight and imagination shape the work - and remain the ultimate competitive advantage - even as AI becomes part of the process.
Sincere thanks to Photoplay, led by Ross Colebatch, for providing craft and production mentoring throughout the sprint, and to OMA members JCDecaux, JOLT, Motio, oOh!media, POA and Multicultural Outdoor (MCO) for their support in bringing the campaign to life across their networks.
Shortlist gallery
A HANDFUL AWAY
WinnerRhys Delios Callanan & Liam Ratliff
We The People / Freelancer · Melbourne
Always Room For More
Adam Cooper & Jessica Szakacs
Dentsu Creative · Sydney
It doesn’t matter how you get ’em
Simon Mullins & Leah Mammoliti
Rare · Perth
A handful can go a long way
Emmalie Narathipakorn & Jimmy Williams
BMF · Sydney
Start with an extra handful
Baxter Atkins & Tim Yates
Leo · Sydney
Feed Your Body
Laura Murphy & Amy Morrison
M+C Saatchi · Sydney
Get An Edge With A Handful Of Veg
Jackson Elliott & Will Campion
Saatchi & Saatchi · Sydney
The Veg Pledge
Catherine Risbey & Isabella Novak
The General Store · Sydney
