Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
Please ensure you read the AWARD Entry Kit for full details on categories and entry requirements. This document will also provide important category descriptions and mandatory submission information.
CharityThis category recognises creative executions that have been undertaken for a registered charity. Judges will be looking for different and innovative ways that grab attention and drive awareness or action in this highly emotive yet well worn category. Work in each subcategory will be judged against the criteria of each in the non-branded expectations, and will also scrutinise how the communication is a good idea that affects a human reaction and response, beyond that expected from the cause or issue alone. NOTE: Charity work can only be entered into this section, Planning, Health & Wellness or Craft. Branded Content and Entertainment | Design | Digital | Direct |Experiential | Film Advertising | Innovation | Integrated Campaign | PR & Promotion | Press & Outdoor | Radio & Audio | Social |
Creativity for GoodThis category celebrates and rewards marketing communication, design, services and products for commercial clients that demonstrate original ideas beautifully executed, whilst seeking to build the brand or business by doing good. Entries will need to demonstrate ideas, solutions and other initiatives that harness creativity in order to change things. To solve big problems. Maybe even change the world. NOTE: Charity work cannot be entered into this category. It should only be entered into the Charity section above, Planning, Health and Wellbeing or Craft categories. Advertising & Marketing Communications | Design | Ptroduct Design | Service Innovation and Design | Equality | Sustainability |