AWARD

9.00am Welcome 

9:15am-10:00am: 'My boss hates advertising and now I make dildos for a living'

As the Director of Marketing and Communications at Tasmania's Museum of Old and New Art (Mona), Robbie Brammall will draw back the curtains to reveal the role risk-taking plays in Mona's creative success.

Expect a few laughs as they concede the lessons they've learnt about business and marketing since switching from advertising to go client side - helping shape David Walsh’s artful sex and death museum.

PRESENTERS
Robbie Brammall  Director of Marketing and Communications Mona

10:00am-10:45am: The power of 'good worry'

Worry is our method, it’s our motivation. It projects us forward with curiosity and demands near-impossible outcomes. If we’re not worried, it simply doesn’t feel right.

PRESENTERS
James McGrath Creative Director-at-Large Clemenger Group	Lilian Sor Chief Strategy Officer CHEP Network

11:15am-12:00pm: Do ex-agency marketers do it differently? 
Mi3 Executive Editor Paul McIntyre hosts a fireside chat with top marketers.

There’s a long line-up of senior marketers that have crossed the floor from agencies to client side. Do they do it differently? And what are they thinking for the next year - from agency expectations to cracking creative, campaigns, the consumer mood and what might change as market conditions hit headwinds. Paul and a panel of top marketers from blue-chip corporations and challenger brands will discuss the big themes and will open up the floor to questions.

SPEAKERS
Susan Coghill Chief Marketing Officer, Tourism Australia	Liam Loan-Lack Head of Marketing APAC & CAN [maternity leave]
Dean Norbiato GM Marketing, Kia	Anneliese Douglass Director Marking & Communications, Nestle Oceania
Moderator Paul McIntyre Executive Editor Mi3

12:00pm-12:45pm: Here comes The Aunties!

PRESENTERS
Phoebe Sloane Senior Copywriter Clemenger BBDO	Sarah McGregor Executive Creative Director Dentsu Creative
Host Lindsey Evans Partner Special Australia

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