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AWARD Creative Masterclass  

3 March 2017, 10am-4pm, $560 members | $800 non-members

9 March 2017, 10am-4pm, $560 members | $800 non-members

This AWARD Creative Masterclass is all about how to write the briefs that lead to big ideas. How to have those big ideas. And how to write copy that gets people to engage with your creative work and do what you want them to do.

This one-day masterclass included two sessions.

Session 1: How to do better creative work
This session is based on Steve's book, How to do better creative work which became the most expensive advertising book of all time when it traded on at £3,000 a copy. Come along to the session and you'll learn, for free, how to write the all important brief that leads to great creative. Creatives, Clients, Planners and Account Handlers will find this invaluable. Likewise the session on how to recognise big creative ideas - and have them more often. Moreover, you'll learn the simple technique that gets people to notice your BCI amidst the thousands of advertising messages that surround it - plus how to sell your big creative ideas to those who can buy them - or kill them dead.

Session 2: How to write better copy
Whether you're an agency creative in need of inspiration, a client trying to get new leads, a freelancer drumming up new business or you simply want to persuade someone to adopt your point of view, this session will help you write copy that works. You'll find out: how to write a headline that grabs your reader's attention, how to make your copy flow and keep them reading, and how to get your reader to do what you want them to do. With examples based on the speaker's 25 years' experience and recent scientific research, this session will hone your skills and teach you new ones.

Creatives, Account handlers, Planners, Clients and anyone who wants to get better at communicating with others.

Join us for the Gossage Documentary with Biographer Steve Harrison