Art Copy & Code is an initiative from Google that aims to re-imagine advertising by releasing a series of interactive experiments.
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Art Copy & Code is an initiative from Google that aims to re-imagine advertising by releasing a series of interactive experiments.
The advertising landscape is in high flux, the traditional creative team structure is no longer enough. Technology and creativity is the future of advertising and Art Copy & Code aims to inspire the communications world and celebrate the revolution.
One of the launch features of the initiative is 'The Talking Shoe', a collaboration between Google and Adidas developed by artist Zach Lieberman and digital collective YesYesNo. This experiment focuses on connected objects where the Adidas shoe is connected to the web using a chip transmitting via Bluetooth to mobile phone.
Check out the website for more experiments and a short introductory film.