AWARD Event Exclusive: Your one chance to see The Gossage movie
AWARD Event Exclusive: Your one chance to see The Gossage movie
Melbourne Program - 1 March 2017 - BOOK NOW
Como Cinema, Corner Toorak Rd & Chapel St, South Yarra, Melbourne
6.00 pm Introduction from the film's director, Steve Harrison
6.30 pm Screening commencing
7.30 pm Concluding
Perth Program - 7 March 2017 - BOOK NOW
Astor Theatre, 659 Beaufort Street, Mount Lawley, Perth
6.00 pm Drinks from the bar
6.30 pm Screening commencing with Q&A with the film's director, Steve Harrison
8.00 pm Concluding
AWARD Event Exclusive:
Your one chance to see The Gossage movie
Dan Wieden, Jeff Goodby and Alex Bogusky all cite Howard Gossage as their main influence. No wonder.
Back in the 1960s, Howard Gossage invented interactive advertising, community building and an early form of social media.
Oh yes, and he was also the first adman to realise the potential of building PR and other media into his marketing plans. In fact, all the big multi-platform Cannes Lions winners of the past 10 years can be traced to Gossage's brilliant reinvention of advertising in the 1950s and '60s.
He used his ideas to stop the Grand Canyon from being dammed, kick-start the environmental movement, set a Caribbean island free from British rule and launch the career of 'the patron saint of digital media' Marshall McLuhan.
Come and be inspired at this exclusive screening of the new documentary. It will change the way you think about our industry.
This film has only ever been shown by D&AD, The One Club, Goodby Silverstein & Partners, Luerzer's Archive, The Communications Council and M.A.D. School Singapore. Don't miss this chance!