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A. FILM & VIDEO

In this category the judges will be evaluating the idea and not the film craft (which will be considered in category B)

B. CRAFT IN ADVERTISING

In this category the judges will be looking primarily at the contribution the specific craft has made within the overall context of the work.
The craft must add to the idea and further develop the execution.

C. PRINT

Judges will be evaluating the idea behind the execution and not the craft (craft will be considered in category B)

D. INTEGRATED CAMPAIGN

An advertising idea that is integrated across different media. All entries must consist of 3 or more components. For this category the components must include 2 of the following mediums: film/tv, print, radio, poster/outdoor, digital and direct marketing.

E. POSTER AND OUTDOOR

Judges will be looking for the best ideas executed in poster and outdoor mediums. All entries must provide an insitu image to demonstrate where the work ran.

F. PUBLIC RELATIONS

Entries will be judged on the creativity of the pr activation, and its innovation in generating brand interaction.

G. RADIO

Judges will be evaluating the most original and creative executions across radio including craft and innovation

H. DIRECT MARKETING

To be eligible in this category each piece of work must have a specific measurable call to action. Direct marketing is advertising that communicates straight to a single consumer, and requires specific experience with a brand.

I. DESIGN

In this category the judges will consider both the idea and the technique

J. DIGITAL

In this category the judges will consider both the idea and technique and are looking for outstanding ideas that utilize digital platforms and mediums.

K. INNOVATION

Ideas that combine technology and creativity in new entertaining, informative and useful experiences or services to the world. It should be an idea above and beyond the expectations of the marketing and communications.

L. PROMOTION AND EXPERIENTIAL

In this category the work will be judged specifically on how the medium was used to evoke consumer activation.

M. MARKET DISRUPTION AND PRODUCT/SERVICE DEVELOPMENT

Any new product or service, produced and distributed for a specific client or brand. The product or service must represent genuine innovation, change a category or create a new one.

N. BRANDED ENTERTAINMENT

Judges will award branded content that evokes a strong feeling of positivity towards the brand or its message. Branded content is likeable, creative and shareable content.

O. CREATIVITY FOR GOOD

The judges are looking for an outstanding idea that recognises sustainable, ethical, inequality and humanitarian solutions in both advertising and design industries.